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First established in 2006, Sweet Appeal is a retail driven cause-related marketing business, offering a range of high quality branded sweets and snacks, priced from £1 to £1.50 each, from attractive self-service vending boxes placed prominently in a variety of convenient locations.  We are working in partnership with Wallace & Gromit’s Children’s Charity and The Grand Appeal, to help with their fundraising, publicity, community relations and corporate introductions.


Sweet Appeal is set up for mutual benefit – our success is our charity partners’ success.  To make this clear, we are committed to giving up to 50% of our profits from sweets to our charity partners, and it is our target to raise £100,000 per annum in this way for our causes by 2018, with an ultimate target of £1,000,000 by 2025.


Sweet Appeal is an ethical business based on charity partnership and cause-related marketing, selling a range of sweets and snacks from self-service vending boxes located in shops, offices, leisure centres, and other prominent public locations.